We can take our podcasts and make them into multiple blog posts pulling out the specific talking points. Focus on the comments within a social share or feedback from your audience about their best takeaways from the episode. Zoom in on that to turn it into something else.
You might be wondering why we'd want to do this, apart from saving time.
You invest 30 minutes to an hour just recording a podcast or being a guest, going live, and many hours recording a video for youTube. If you think of it like upcycling, you begin to see all content as a gold mine for something new, different, and possibly superior to the original—more creative, an extension of the first thing but completely different.
Take a trampoline. I love trampolines and always will––they bring out the kid in and I wind up giggling uncontrollably while I jump.
But in this example from Musely.com, you can see an ordinary trampoline turned into a chic hanging canopy seat. I'd have to say the upcycled version calls to me. It's beautiful, romantic, and fun. I'd probably spend a lot more time enjoying it than I would the simple trampoline.
When you look at the content you created, please don't let it sit on your hard drive as-is or publish it once and call it a day.
Rember this trampoline visual. Begin to imagine what you can do to expand on, morph, or dig deeper into what you started.
That giant piece of clay you slapped on the wheel. You can re-imagine it and turn it into something else. Some ideas you haven't tried yet could deliver unexpected results.
A fun quiz to build your list.
A handy branded infographic to show people what you know and build your authority as an expert.
A series of images for an Insta carousel post. And that get's re-used as a Story or creatively shared to Reels.
An interview that was such a hit you decide to create a room on Clubhouse and invite your followers or a guest to dig deep and ask questions.
When you start to do this, you're building consistency and demonstrating your knowledge and expertise across platforms and numerous ways. You can automate these shares and drive all that extra traffic to the one place you feel most comfortable engaging and following up with your people. And if that's not your thing, enjoy the new traffic and delegate the interaction to a trusted VA or intern.